In our omnipresent world of marketing, whether the product being pitched is one you eat, use, drive, invest in, finance with or vote for, spin-doctoring is also ever-present. Precious few things are as good as advertised, so we often need to step back and look at what is being pitched with a more jaundiced or skeptical point of view. You could call it a “you don’t really have to buy anything” perspective. So, some basic truisms will help frame the context on whether to believe what you are being marketed.
– Very few things in life are really free.
– You will fail at something. The key is getting back up after you are knocked down.
– Talk is cheap. Actions matter. What did you do?
– The less the commercial talks about the product usually means it is not very good.
– The value to your buying something is inversely related to the fervor and frequency in which it is pitched.
– The reason women’s fashion changes is to get you to buy annually a new seasonal wardrobe.
– You can tell when a politician is lying. His or her lips are moving. Unfortunately, this is more true than it is not.
– Politicians are hoping you are not paying attention. Hypocrisies can easily be found and you really don’t have to look that hard.
– Since it takes so much money to get elected, do not be surprised when a politician makes decisions that benefit a favored few.
– I would listen less to the opinion of people who have vested interest in any decision. This is especially true when they are feeding you their data.
– A community or country’s freedoms is directly related to the freedom of its press.
– There are very few 100% communication problems. It takes two people to communicate and it rarely is one person’s total fault.
– If every where you worked has been a problematic environment, please remember you are the lone constant in the equation.
– It is harder to find excellent customer service in any service industry. You have to be the navigator of your own customer service. Help them help you.
– A community’s greatness is measured on its capacity to help those less fortunate. A great man said this.
– An old Chinese proverb is “women hold up half of the sky.” A community will flourish if it treats all citizens well regardless of gender.
– Religion is generally a good thing, but remember it is at its best when it is inclusive and at its worst when it excludes. If the practitioners of your religion look to divide and demonize, you may want to look elsewhere for those who heed the last lesson below from someone whose words can be found in all religions.
– No one is perfect. Remember, there has been only one perfect person who walked the earth and we killed him.
– But, do remember that person’s words. Treat others like you want to be treated and things will work out better for all of us.
Thanks for stopping by. I would love to hear your reaction to the above or any other truisms you have experienced.