Strong on the heels of Greta Thunberg’s visit to the United States and United Nations climate change conference in Spain, a royal member of the UK family is making a very public statement backed with funds to match. In an article by Simon Perry in People Magazine, of all places, a very important global mission was revealed in an article called: Prince William Unveils Ambitious New Environmental Mission: ‘The Earth Is at a Tipping Point and We Face a Stark Choice’.
The first three paragraphs from the article (see link below) are as follows:
“On Tuesday, the royal unveiled a multimillion-dollar international award to harness the best ideas for tackling the biggest environmental challenges in the world.
William, 37, has set his sights on spending the next decade rewarding visionaries and innovation. Called Earthshot, it will be awarded to five winners a year for the next decade, generating what William hopes will be 50 solutions by 2030.
‘The earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve,’ William said in a statement. ‘Remember the awe inspiring civilizations that we have built, the life-saving technology we have created, the fact that we have put a man on the moon. People can achieve great things. And the next 10 years presents us with one of our greatest tests: a decade of change to repair the earth.’”
The case for change to reward climate change action innovation was echoed when “Dr. M. Sanjayan, CEO of Conservation International, added in a statement, ‘We have a very small window, 10 years, to jolt earth onto a path of sustainability. It can sound terrifying – or it can sound like one of history’s greatest opportunities. Yes, the challenges are daunting. But how we react is still, in this sliver of time left, entirely up to us – and that is what the Earthshot Prize is all about. It’s about this opportunity in front of us, right now, to choose to put our energies towards taking action and uncovering solutions, to choose to create the future we want over settling for the one that we fear.’”
It is good to see more public figures cite the need to act, especially with the recalcitrant US president who is beholden to the fossil fuel industry. Fortunately, good things are happening around the globe and in the US, but more is needed to address the climate change impact which is already happening. I applaud the future King. We all should.