We should remember this acronym, KISS. It stands for Keep it Simple Stupid. Donald Trump certainly does. There is a reason why he speaks in a bumper sticker fashion. He does not know or care to know details. He just needs a prop, a message or a hook. Then, he repeats it over and over, sometimes a half-a-dozen times in one a short speech.
Whether people think Mike Bloomberg or Tom Steyer are the best candidates for the Democrat nomination, note how simple they are keeping their messages in TV commercials. They focus on how weary we all are of the current president. But, the ideas are straightforward:
– we must act on climate change (both)
– we must improve health care access (Bloomberg)
– we must help more people prosper under the economy (both)
– we must have better gun governance (Bloomberg)
– we must have term limits (Steyer)
Steyer has added another key element which I like, people are treating each other better than the folks in Washington treat each other. That has resonated with me and someone I know who voted for Trump because he disliked Hillary Clinton.
I am not saying these are the best candidates. But, I am saying they are worthy of people’s consideration. I encourage all Democrat candidates to boil their messages into simpler themes. And, stop the circular firing squad. A good idea should not matter from whence it came.