Dating back to the months following the incumbent president walking down the escalator to declare his candidacy, it has been very clear the president prefers a mud fight. Since he disdains reading and preparation, he knows the best was he can win is to sling mud. I want all candidates running for president to think of this comment.
Mud fights take full advantage of name-calling, labeling, and bumper sticker debate. As someone whose best skill is selling, Trump looks for props to sling mud with. Think Lyin’ Ted, Sleepy Jeb, Crooked Hillary, Little Marco, as easy examples. If Bernie Sanders wins the nomination, Trump will not just call him a socialist, he will call him a communist, which is not the same thing. In a mud fight, accuracy does not matter.
Trump is already tweeting away to paint his opposition in negative terms. Like most narcissists, he also projects his own shortcomings onto others. It is part of a narcissist’s defense mechanism. Call your opponent what could be raised about you to dilute its impact. If you ever want to know what Trump is guilty of, watch what he calls others.
So, my advice to the Democrat candidates and eventual presidential candidate, it is more than OK to be forceful with criticism of the president and his words and actions. It is hard not to. But, focus on the issues and underlying truths. We cannot have a president act in the way this one acts. We cannot extort countries for personal gain. We should not put children in cages and treat visitors to our country so poorly. We should not condemn the media or people who criticize the president. We need a president is truthful.
It amazes me the hold the president has over his followers. To me, his corrupt, deceitful and demeaning behavior is obvious. Two attorneys who worked with him have gone on public record to define Trump as untruthful or worse.
So, opposing candidates need to lean into Trump with obvious truths. Whether he is the nominee or not, the commercials run by Michael Bloomberg are excellent. He balances between his successes, his focus on key issues and disdain for how the president acts.
As I have shared with Senators and their staff, regardless of party, we cannot have a president who acts the way this one acts.