The Land of Misfits (Fruits and Veggies)

On one of the Christmas movies, there was a land of misfit toys. Today, I read an article about a company named Misfits Markets called “A company that delivers ugly produce is coming to Charlotte,” by Rachel Chernaskey of CharlotteFive.com.

In the US, we throw away a significant amount of usable food. A good portion of that is misshapen, bruised and unloved produce that does not make the cut for grocers or restaurants. Misfits Markets is a subscription service whose “company’s mission is focused on alleviating the environmental impact of food waste,” per its CEO and founder Abhi Ramesh.

Per Chernasky, Ramesh said he was inspired when he saw a Pennsylvania farmer collecting 2,000 or so apples to toss away. This is not uncommon, as some farmers find it easier to toss the food rather than donate it. The time and expense of trucking it to the food bank, make it easier to toss it.

Misfits Markets sell weekly, seasonal boxes of food priced by family size. The boxes will include a seasonal mix of apples, bananas, beets, berries, celery, kale, lima beans, pumpkins, squash, yams, et al. For a family of two, the box is $19 plus shipping and for four it is $34 plus shipping.

This is a marvelous idea as it promotes sustainable commerce from waste. It addresses head on the path to just discard usable food and with the challenges facing farmers, it could make a difference to their bottom line. Please look into Misfits Markets. There are other companies doing this as well.