Misfit foods repurposed

So much of our food is thrown away leading to waste as well as methane producing landfills. On CBS Morning News on Saturday, October 12, two companies were highlighted that are repurposing imperfect or misfit foods. These are foods that get passed over by restaurants and grocers due to blemishes, unusual shapes, or less than expected color. Per CBS:

“USDA guidelines separate fruits and vegetables into grades based on things like size and color. Large volume retailers, including supermarkets, often follow those strict beauty standards. That’s led to 10 million tons of cosmetically imperfect or unharvested food being lost each year.

But one man’s trash has become another man’s treasure for Ben Chesler, who saw ‘imperfect produce’ as the perfect recipe and name for a new business model.

‘The goal was really to fix a part of the food system,’ Chesler said. ‘Starting with produce and then eventually moving into the wider food system, we could solve the environmental impact of all the food going to waste, we could make food more affordable for people and we could start to take a small bite out of this whole problem of food deserts where we could actually deliver healthy produce to people for more affordable than the grocery store.’

The ugly produce movement has grown into a competitive field with companies like Misfits Market and Hungry Harvest all fighting for a share.”

Not only are these repurposed foods saving waste, they are helping consumers save money. Plus, it is a sustainable model. Some distributors threw food away rather than donate it to food pantries because of the trucking and loading/ unloading costs.

From the Imperfect Foods website (see below):

“Imperfect Foods was founded in 2015 with a mission to reduce food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality eggs and dairy. We deliver them conveniently to our customers’ doorsteps and pride ourselves on offering up to a 30% discount compared to grocery store prices. Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values. We’re proving that doing the right thing for the planet doesn’t have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods.”

From the Misfits Markets website (see below):

“A common misconception is that fruits and vegetables only look strange if something is wrong with them or they are genetically modified (GMO). Quite the opposite: All-natural produce is apt to look funkier than the picture-perfect kind that is engineered in a lab. Unfortunately, misfit fruits and vegetables are often rejected by grocery stores and supermarkets due to natural imperfections or variations in size. A watermelon that has its weight distributed oddly may develop harmless scarring. Carrots grow into each other and look twisted. Peppers get blemishes from the ground. Apples fall and get bruised. All are perfectly normal, nutritious and tasty, and they shouldn’t be discarded. The produce we source may also be a misfit for reasons beyond an ugly appearance. Sometimes a farm’s customers may have over-ordered an item that they requested be prepped a certain way—e.g., just the root without the green—or they can no longer afford to pay for an order of normal produce. We’ll pick up the slack so that farmers still make money from excess produce and nothing goes to waste.”

Please check them out and see if they serve your area.

https://www.imperfectfoods.com/

https://www.misfitsmarket.com/

When you ask a question

I have written about this before, but am consistently reminded of it watching a variety of talk shows, including news and news-opinion shows. A pet peeve of mine is someone asking a question and not letting the person answer it. This is followed closely by people who interrupt another person asking a question.

Watching the Showtime mini-series “The Loudest Voice,” about Roger Ailes leading the creation of Fox News, he valued his talk show hosts talking over guests who were making fact-based arguments that countered the mission of the station. That mission was to tell conservative viewers what they wanted to hear.

But, it is not just on Fox, as it occurs on CBS Morning News, Real Time with Bill Maher, The View, etc. I appreciate many of Bill Maher’s opinions as he is well-informed, but I see him often derail good conversation from his guests. Let them talk I say to the TV screen.

The same goes for Joy Behar on The View and Gayle King on CBS Morning News. They both have strong opinions, many I may agree with, but all too frequently they derail good conversation or speak over the guest. Let them talk I say to the screen.

My best example is a Fox host had a guest who had written a well-researched book about the life of Jesus. When he was asked to come on Fox, it was obvious he was there to be verbally beat-up by the host. It was so overt, he asked if it was OK for him to talk. His opinion did not matter.

Two other practices stand in the way of good discussion. The first is the side-by-side talking heads, which make a very unequal issue look like a 50/50 debate. John Oliver once addressed this by having 97 scientists come out to debate three over climate change. Often the 50/50 debate pits an extreme view against a normative one; so if the extreme view wins the debate, viewers feel that makes the good talker’s position correct. It just means they are a better talker over two minutes. Again, with climate change, a glib marketer would often win short debates with scientists who found it difficult to boil points down to short sound bytes.

The second is the interviewer asking the question with the answer in it. This is prevalent on 60 Minutes, where too often the interviewee repeats what the interviewer said. That is force feeding in my mind – let them frame their answer.

This is a key reason I watch PBS Newshour. They have informed guests, who act civilly toward each other and the host. When they are not civil, they tend not to be invited back. The host lets each have time to talk and counter the other. Often, there is mutual agreement on many points, which makes you think more when they differ.

So, interviewers, ask your question, then let people talk. You might learn something.

Interviewers – ask your question then be quiet

My friend Lisa, who is the pied piper of Ecuador as an involved and involving American expat, offered a comment specific to Fox News about interviewers talking over the answers of people being interviewed. While Fox is far from perfect, they are not alone in interviewers who trample over their guests’ answers. I was planning on writing a piece before I saw her comment, as I get so frustrated when I see this happen.

Two of the worst at this are Gayle King of “CBS Morning News” and Bill Maher of “Real Time with Bill Maher.” I like both of these folks and think Maher is one of the more informed interviewers around. Even though his show is a comedy show, he welcomes guests that have varying views to discuss the topics of the day. King also has a lot to offer, but in a format with two other capable interviewers, she sometimes overshadows the guest to hear herself talk.

What frustrates me more, is when they have a very knowledgeable, but less pushy guest, who is in the middle of making a well-thought out and experienced based point. What happens too often is the point remains incomplete and the guest has to go in a different direction in response to the interruption. My wife teases me when she hears me exclaim “Let the person talk!”

An equally troubling approach is fully deployed by “60 Minutes” interviewers. John Oliver on his news-based comedy show “Last Week Tonight” does a piece which illustrates this approach – giving the answer to the person being interviewed who parrots what the interviewer just said. When Oliver shows about a dozen of these clips in sequence, it is hysterical.

So, interviewer do us all a favor. Ask your question, then be quiet. Let your interviewee finish the answer. Do not talk over the answer to show us how smart you think you are. I would prefer you do your homework beforehand and ask good questions. What ends up happening is the interview falls short of what it could have been. And, don’t give the person the answer – let them use their words.