People want your money. Some want it through legitimate marketing means doing a good job for as many customers as possible. Some embellish their story overselling their wares with terms like “new and improved.” And, there are those who do anything to get your money lying, cheating, causing fear, extorting, etc. I will stop of short of people who steal it outright. It is the category above thief that concerns me given their reach.
John Oliver on his show “Last Week Tonight,” offers some of the best reporting on subjects as he focuses his comedic lens at the hypocrisy and inanity. He did an excellent piece on con artists disguised as televangelists as they artfully and persistently bilk their followers under the guise of a “prosperity ministry.” The only people getting rich is the one talking not the many listening.
Yet, his show this past Sunday night illuminated me to another con artist bilking people for money – none other than Alex Jones of Infowars. I am well aware of Jones’ inane and provocative conspiracy stories – Sandy Hook shooting being a hoax as one of his more famous ones. What I did not know is how Jones uses his show to raise money for his main cause – his own wealth. And, with 6 million followers, he does quite nicely.
Oliver illustrated the number of high margin products offered as sidebar commercials on Jones’ four hour show. Oliver showed examples where certain products peddled by Jones could be bought for 1/10 the price. Plus, Jones uses a so-called medical expert, with purported numerous degrees, including one from MIT, to help him sell his medicinal wares. As Oliver pointed out, the expert has no such degrees.
A great example of Jones’ selling style illustrated by Oliver demonstrates how it works. Jones went on a long rant about how the government was making us all gay by putting feminine hormones in the water system. So, the next day after raising alarm, Jones pitched a water purification system that will rid your water of all unwanted chemicals and hormones. He scares you first, then he sells you a cure or a solution.
So, in addition to being a conspiracy crazed shock jock, at the heart of the show is another description of what Alex Jones is all about. As demonstrated by Oliver, Jones is an astute con artist.