Misfit foods repurposed

So much of our food is thrown away leading to waste as well as methane producing landfills. On CBS Morning News on Saturday, October 12, two companies were highlighted that are repurposing imperfect or misfit foods. These are foods that get passed over by restaurants and grocers due to blemishes, unusual shapes, or less than expected color. Per CBS:

“USDA guidelines separate fruits and vegetables into grades based on things like size and color. Large volume retailers, including supermarkets, often follow those strict beauty standards. That’s led to 10 million tons of cosmetically imperfect or unharvested food being lost each year.

But one man’s trash has become another man’s treasure for Ben Chesler, who saw ‘imperfect produce’ as the perfect recipe and name for a new business model.

‘The goal was really to fix a part of the food system,’ Chesler said. ‘Starting with produce and then eventually moving into the wider food system, we could solve the environmental impact of all the food going to waste, we could make food more affordable for people and we could start to take a small bite out of this whole problem of food deserts where we could actually deliver healthy produce to people for more affordable than the grocery store.’

The ugly produce movement has grown into a competitive field with companies like Misfits Market and Hungry Harvest all fighting for a share.”

Not only are these repurposed foods saving waste, they are helping consumers save money. Plus, it is a sustainable model. Some distributors threw food away rather than donate it to food pantries because of the trucking and loading/ unloading costs.

From the Imperfect Foods website (see below):

“Imperfect Foods was founded in 2015 with a mission to reduce food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality eggs and dairy. We deliver them conveniently to our customers’ doorsteps and pride ourselves on offering up to a 30% discount compared to grocery store prices. Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values. We’re proving that doing the right thing for the planet doesn’t have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods.”

From the Misfits Markets website (see below):

“A common misconception is that fruits and vegetables only look strange if something is wrong with them or they are genetically modified (GMO). Quite the opposite: All-natural produce is apt to look funkier than the picture-perfect kind that is engineered in a lab. Unfortunately, misfit fruits and vegetables are often rejected by grocery stores and supermarkets due to natural imperfections or variations in size. A watermelon that has its weight distributed oddly may develop harmless scarring. Carrots grow into each other and look twisted. Peppers get blemishes from the ground. Apples fall and get bruised. All are perfectly normal, nutritious and tasty, and they shouldn’t be discarded. The produce we source may also be a misfit for reasons beyond an ugly appearance. Sometimes a farm’s customers may have over-ordered an item that they requested be prepped a certain way—e.g., just the root without the green—or they can no longer afford to pay for an order of normal produce. We’ll pick up the slack so that farmers still make money from excess produce and nothing goes to waste.”

Please check them out and see if they serve your area.

https://www.imperfectfoods.com/

https://www.misfitsmarket.com/