This will be the first Christmas in a long while without retailer Toys R Us, who went out of business. Or, as my youngest son aptly called it when he was a younger, “Toys for us.” The “Toy Story” movies register the impact of the store on our lives.
Toys are no longer for kids and sometimes disguise themselves as what they are – useful products. A mobile phone is far more than a phone, but the “wanna new phone” marketing that occurs is estimated to cost a user $75,000 over a lifetime. Do you have to have the latest and greatest new phone? Just think, if you skip a few new phone upgrades, you reduce that number a great deal.
But, while our younger generation is accused of a more materialistic mindset, I must confess how proud I am of kids who are making statements on the need to address better gun governance and action to combat climate change. Yesterday, in Australia, tens of thousands of kids age 5 to 18 boycotted school to protest en masse for more action on climate change. While their President and lead environmental person said these kids should stay in school to learn something, I think these two men need to learn a few things.
Earlier this year, we saw kids make a huge difference in Florida when the state legislature passed a few gun governance bills in the wake of the Parkland shooting. Could the legislature have done more? Yes, but the kids forced them to act. The kids live in fear and are not burdened with lobbyist dollars and threats as are the legislators.
Toys are important as a distraction and even to make our devices more utile. Yet, these kids stepped up and made their voice heard. Given what they are protesting, it would behoove the legislators to listen. “They ain’t playing.”