The group Blues Traveler had a huge hit with a song called “Hook,” which intentionally says nothing of substance. The chorus is as follows:
“Because the hook brings you back
I ain’t tellin’ you no lie
The hook brings you back
On that you can rely”
The song is about their frustration with MTV or popular music which relies on a “hook” to grab your attention. A hook is a catchy riff, phrase or gimmick used by songwriters. The Blues Traveler song is a tongue-in-cheek criticism of the use of a “hook” while using one.
To me, this song is a metaphor for companies selling products harmful to people’s health. The “hook” is an addiction, that brings people back to buy more.
The vaping industry is repeating the successful sales model of selling smoking to kids and young adults to get them hooked. The tobacco industry knew dating back to 1964 that nicotine was addictive. So, they hid this fact as they added more nicotine. The subterfuge lasted until the mid-1990s when an insider blew the whistle. This was after eight tobacco CEOs sitting at a table in front of a Congressional Committee lied saying nicotine was not addictive. What is troubling about the vaping industry is they are selling these vapes as candy in all kinds of flavors.
An even more dramatic and traumatic sales job relates to the opioid pain killer business. These companies were not forthcoming about how addictive their product is. People have died and families have been ruined by this subterfuge. And, once again we have a heroin and worse drug addiction problem in America, as it is cheaper than the opioid product. Please strongly consider non-opioid painkillers if you have surgery or an injury, if permissible by doctor.
On a more widespread basis, food companies have asked their chemists to make their products more addictive. How? By adding more sugar to their products. The sweeter taste is more alluring and gets people to eat more and buy more. What is the harm in a little more sugar? The US is the most obese country in the world and kids are now getting adult diabetes, not just juvenile diabetes.
So, like catchy songs, these hooks are designed to sell lots of products to unsuspectingly addicted consumers. Please be mindful of when you buy to make sure you are not being reeled in.